When it comes to out-of-home (OOH) advertising, location is everything. A well-placed billboard can turn a simple message into a high-impact marketing moment. One example of a prime location being utilised at the perfect time is our OOH sites in Cardiff, right next to the Principality Stadium and its surrounding bars. 

During the current Six Nations tournament, this spot transforms into an advertising goldmine, capturing the attention of thousands of rugby spectators and pub-goers.

Here is why you should take the time to consider local events when planning your OOH campaign:

High Footfall, High Engagement

On match days, the streets around the Principality Stadium are packed with fans from all over the UK and beyond. With bars, pubs, and restaurants buzzing with energy, a strategically placed OOH advertisement doesn't just get seen, it can become part of the event atmosphere. 

Extended Dwell Time

Unlike other advertising mediums, OOH in high-traffic areas benefits from extended dwell time. Fans arrive early to soak up the atmosphere, visit local establishments, and engage with one another. This means that advertisements in key areas, such as outside stadiums or along busy pub routes, enjoy prolonged exposure. A well-crafted billboard can resonate with viewers multiple times throughout the day, reinforcing brand messaging effectively.

Emotional Connection with the Audience

Sporting events are rich in emotion, and aligning your brand with the excitement of an event like the Six Nations can create a powerful connection with audiences. Fans are highly engaged, passionate, and perhaps in a celebratory mood, making them more receptive to impactful advertising. Whether it's promoting a beer brand, sportswear, a new tech gadget, or future events, associating your brand with this atmosphere can significantly enhance its appeal.

Social Media Amplification

An eye-catching OOH ad in a high-profile area isn't just limited to physical visibility, it often finds its way onto social media. Fans love to document their match-day experience, and a well-designed billboard in the background of their photos or videos can gain organic online exposure. This extends the reach of an OOH campaign far beyond the streets.

Conclusion

Well-placed OOH advertisement is more than just a poster. It's a powerful marketing tool that taps into the energy of the moment. 

Whether your goal is brand awareness, product promotion, or simply making a bold statement, choosing the right place at the right time can make all the difference and this doesn't only apply to match days. Think street parades, Pride, freshers week, farmers markets, music events and many more. Considering your location along with local events is the recipe for some highly effective OOH.

Get in touch with our team of experts who can help advise on locations and timings. Call or email at hello@outofhand.co.uk / 0117 953 6363